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	<title>INVENIAM VIAM AUT FACIAM &#187; bands</title>
	<link>http://christianpicciolini.com</link>
	<description>[by Christian Picciolini]</description>
	<lastBuildDate>Sat, 21 Apr 2012 05:42:14 +0000</lastBuildDate>
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		<title>Bands, Treat Your Music Like a Bowl of Salty Bar Pretzels</title>
		<description><![CDATA[Bands shouldn't be scared to give away some of their music for free. Think of your tunes like a free salty bowl of pretzels in bar. When a patron sits down, they begin by munching on the saliferous treats, not knowing a damn thing about what the pretzels taste like or who made them. Before they know it, these drunkards (and music fans are definitely lushy, in theory) will want something more to wash them down. The more they snack on them, the more they drink. Before they know it, they're totally wasted and they've spent $120 on the bar tab. Think of the beer as your merchandise, albums and live event ticket sales. Reel them in with something that's free and enough to make them want to come back for more or to quench their thirst. If you're lucky, they've bought their friends some rounds and now they're part of the party and wasted too. All because of a darn bowl of salty pretzels. My point is, if you want to compete against all the other bands out there trying to hock their wares and compete for your beer money, maybe you should think like a bar owner and give people some salty pretzels to make them really thirsty first. Just sayin'.

Blogger's Note: Stay tuned for my upcoming inevitably snarky post where I proclaim, "You're not a band, damn it! You're a t-shirt company!"]]></description>
		<link>http://christianpicciolini.com/2012/01/12/bands-treat-your-music-like-a-bowl-of-salty-bar-pretzels/</link>
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