As you know by now, I have decided to take a giant leap in a new direction, moving on from my post as GM and Executive Producer of JBTV. After more than 2 years of creating the vision and leading the change at an already iconic TV show, it came time for my next challenge. I am very proud and extremely excited to finally announce that I have accepted the position of Community Partnerships Manager at THREADLESS. For those of you that are already familiar with Threadless, then you know what an amazingly innovative company they are. For those that might not know of the Chicago company, let me briefly fill you in.
Threadless is a thriving online artist platform and clothing e-commerce company that pioneered the original crowd-sourcing model. Threadless art designs are created and chosen by their fan community through online design challenges. Threadless is very passionate about their community and the community is equally passionate about Threadless. It’s truly inspiring to see the loyalty and community engagement that occurs in and around this brand. It blows me away.
My role at Threadless is one where I’ll be able to apply my true passions: strategy, development and brand building. I’ll be helping lead the process to identify and foster new artist communities, build a music program, develop innovative strategies for cool and interesting partnerships and expand new platforms for designers to create art on different canvases, as well as being directly involved in further growing Threadless’ already strong support for worthwhile causes and non-profits around the globe.
More than the brilliant business model, the tremendous success, and the unyielding support of communities I care so deeply about, is my sincere appreciation of the company culture at Threadless. Simply put, the people (my new colleagues and family) and the vigor with which they conduct business is inspiring, to say the least. I’ll be working alongside a rock star team who I look forward to learning a great deal from and sharing my ideas with. I’m ready to hit the ground running and “Make Great Together.”
Additionally, I am very excited to announce that I’m putting into production a new TV/digital content program that I developed, called The Tastemakers. I’m collaborating on it with some great and super ambitious friends of mine, Jesse Valenciana and Rick Linus of Manbque. It’s a food and music TV/web series that is inventive, fresh and already has some folks rumbling. I’m stoked to go into production later this month. Keep an eye out for more about this. Food. Beer. Rock & Roll. What more could you ask for? Definitely going to be killer!
These are both exciting new adventures for me. I’m beyond thrilled to join a great company and team, grow in a new direction, and also begin to fulfill another creative dream.
I hope you’ll all stick around for the ride! It’s going to be a fun one!